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A conceptual framework for viral marketing
there is no such thing as a pure viral marketing campaign and that the ... modeling and the theory of branching processes, that enables a campaign to be  ...
[ ANZMAC2009-528.pdf - Read/Download File

Viral Marketing – More than a Buzzword - North American Business
The theoretical model of viral marketing is presented based on tried and true ... Beyond the current interest in viral marketing, marketing theory has long been ...
[ SohnK_Web14_1_.pdf - Read/Download File

Getting the Right Spin: A Theory of Optimal Viral Marketing - CIRANO
Mar 12, 2012 ... Keywords: Network Theory, Viral Marketing, Principal Agent. ... a theory of the “ optimal spin”, an active modification of a statement in a way to ...
[ 12-Pier-Andre-Bouchard-St-Amant-Getting_the_Right_Spin_A_Theory_of_Optimal_Viral_Marketing.pdf - Read/Download File

the attitudes toward application of viral marketing - AgEcon Search
This paper examines the attitudes toward apllication of viral marketing in the food ... The research consisted of both an extensive theory review and empirical ...
[ 14 - Sudarevic, Vlahovic, Surjanovic.pdf - Read/Download File

Exploring the Concept of Mobile Viral Marketing through Case Study
Abstract: Mobile viral marketing has a tremendous potential for communication ... Analyzing mobile marketing from a theoretical viewpoint [PW06] defined six.
[ gi-proc-104-005.pdf - Read/Download File

Pricing strategies for viral marketing on Social Networks
Abstract. We study the use of viral marketing strategies on social net- works that seek .... Our main theoretical contribution is a very efficient non-adaptive strategy.
[ coupons.pdf - Read/Download File

Viral marketing, also known as Word-of-mouth (WOM)or “spread the
-How is brand association affected by viral marketing through individual ...... Chapter 3- Theory: The purpose of this chapter is to explain theories in brand.
[ FULLTEXT01.pdf - Read/Download File

A Quantitative Study about how Viral Marketing affects the - DiVA
Jun 14, 2011 ... Viral Marketing from a consumer perspective, a quantitative study about how .... theories in how viral marketing will possible lead to an effect in ...
[ FULLTEXT01.pdf - Read/Download File

Viral marketing: a powerful, but dangerous marketing tool
viral marketing, the concept of viral marketing is clarified before addressing ... by design and, as with so many activities on the Internet, the theory appears to ...
[ 156.pdf - Read/Download File

"viral marketing" in: Wiley Encyclopedia of Management Online
Viral marketing is an electronic word of mouse. (mouth) ... or more recently coined viral stealth marketing ... Virally inspired: a review of the theory of viral stealth.
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Evolving Viral Marketing Strategies -
One method of viral marketing involves seeding certain con- sumers within a population ... gree) is near-optimal for the four theoretical networks, but that a more ...
[ StonedahlRandWilensky2010Viral.pdf - Read/Download File

Determinants of Passing on Viral Messages Empirical Analysis of a
Empirical Analysis of a Viral Marketing Campaign on Facebook .... Viral Marketing and eWOM. Theory. This article regards viral marketing just like eWOM as a ...
[ 442.pdf - Read/Download File

Viral Marketing for Big Media - The thing is
In spite of the recent popularity of viral marketing, we argue that most big companies ... Thus as appealing as the viral model of marketing seems in theory,  ...
[ Viral_Marketing_for_the_Real_World.pdf - Read/Download File

Cost-effective Viral Marketing for Time-critical -
We investigate the cost-effective massive viral marketing problem, taking into the ... network theory and numerical analysis demonstrate that the viral marketing ...
[ ton_pids_final.pdf - Read/Download File

what marketers and business leaders can learn from the growth of
Using the concept of viral marketing and diffusion of innovation (DOI) theory as a moderator, this paper will explain what motivates opinion leaders to diffuse ...
[ Paper63.pdf - Read/Download File

A multi-stage model of word-of-mouth influence through viral
plays during each stage of a viral marketing recipients' decision-making process, including the conditions ... We conclude with a discussion of the theoretical and.
[ debruynlilien2008_viralmarketing.pdf - Read/Download File

Seeding Viral Content - Yuping Liu
siveness of viral marketing success and a general ... viral marketing efforts ( Ferguson, 2008; Kalyanam,. McIntyre ... capital theory and social-network analysis.
[ liu_viral_seeding.pdf - Read/Download File

Theoretical model. Consumers' attitude towards viral marketing is usually measured in terms of their response towards the marketing messages, which are  ...
[ 289.pdf - Read/Download File

Download as a PDF - CiteSeerX
While the potential of viral marketing to efficiently reach out to a broad set of potential users ... theory and highlights different behavioral mechanisms underlying ...
[ 546e74c50cf29806ec2eb4d3.pdf - Read/Download File

The Attitudes of Consumers towards Viral Marketing in Malaysia Ler
the consumers' attitudes towards viral marketing in Malaysia will affect the consumer ... Figure 2.1: Theoretical Model by Zernigah and Sohail (2012). 24.
[ Viral_Marketing_Thesis_(Final).pdf - Read/Download File

Toward Information Diffusion Model for Viral Marketing in Business
Keywords—information diffusion; viral marketing; social media marketing; social ..... which introduces the theory of continuous-time Markov chain. (CTMC) into ...
[ Paper_80-Toward_Information_Diffusion_Model_for_Viral.pdf - Read/Download File

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