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How to Close The Effectiveness Gap in B2B Content Marketing
B2B marketers believe they are ineffective at content marketing. The gap between the reliance on content marketing and the lack of perceived effectiveness is a ...
[ Closing-the-Gap-in-B2B-Content-Marketing-White-Paper.pdf - Read/Download File

Content Marketing in the UK - Content Marketing Institute
UK marketers allocate more of their total marketing budget (31%) to content marketing when compared with North American (29%) .... Confidence Gap.
[ UK_Research_2014_Final1.pdf - Read/Download File

2016 Benchmarks, Budgets, and Trends—North America - Content
Comparison Chart: Differences Between B2C and B2B Content Marketers ............ ................30 ..... Gaps in knowledge and skills of internal team (21%). • Finding ...
[ 2016_B2C_Research_Final.pdf - Read/Download File

40+ Predictions on Content Marketing in 2016
Over the next year, content marketers will focus, not only on how to reach people, but also on ..... As a result, the gap between the “haves” (those who pay for.
[ 2016_CMI_Predictions-NEW-12.13.15.pdf - Read/Download File

Content Marketing ROI: Quantifying the Value of the Difference
is the measurable business value of content marketing and, more importantly, what ... significant execution gap between the perceived value of various content.
[ 8546-AI-content-marketing-difference.pdf - Read/Download File

The $958M Marketing Problem - Resources - Kapost
Content Marketing Operations for Average B2B Firms 11. The Role of ..... There is huge gap between how effective marketers think they are at content production ...
[ $958m-marketing-problem-quantifying-the-cost-of-inefficiency-in-your-content-production-processes.pdf - Read/Download File

The Three Essential Elements Of Content Performance Marketing
Source: BrightEdge 2015 Content Performance Marketing Survey. Critical to .... # 2 Optimizing Content – Bridging The Content Optimization Gap. Creating and ...
[ SAP Share Insights POV Paper.pdf - Read/Download File

content marketing - IDC
to fill the conversation gap. CONTENT. MARKETING. VERSUS PRODUCT &. CORPORATE MARKETING. Source: What is Content Marketing? IDC Defines One ...
[ IDCWhatisContentMarketing.pdf - Read/Download File

LinkedIn's Content Marketing Score - LinkedIn Business Solutions
CLOSING THE CONTENT MARKETING GAP. Sources: Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends: Content. Marketing Institute/DMA ...
[ dynamic-duo-ebook-2.pdf - Read/Download File

The H2O of Marketing - Accenture Interactive State of Content 2015
Jun 7, 2016 ... life, content is essential for every brand's survival. ... brands are practicing content marketing to ..... gap between marketing and technology,.
[ Accenture-Content-The-H2O-Of-Marketing-Final.pdf - Read/Download File

They're NoT JusT for Leads aNymore - Adobe
... of the buyer's journey. By RobeRt Rose, Chief Strategist, Content Marketing Institute ... Why the gap between usage and effectiveness? How are the most ...
[ AdobeWebinar_CMIWhitePaper_Final.pdf - Read/Download File

The Ultimate Content Strategist Playbook No. 1 - Contently - Content
Content marketing is the atomic particle of all the ... Evangelizing a content marketing program starts with ..... At Contently, we advocate a “gap analysis” to.
[ 150303_Playbook.pdf - Read/Download File

State of Content Marketing: Retail - Contently - Content
Contently's overview of the state of content marketing in the retail industry. ... technology that bridges the gap between our bodies and our second mind—the ...
[ 2014_Contently_SCM_Retail-1.pdf - Read/Download File

Inside Content Marketing: EContent Magazine's Guide to - Books
“Where Inside Content Marketing departs from an endless sea of content ...... extreme sports enthusiasts, it filled the gap with a variety of content aimed at that  ...
[ Inside-Content-Marketing-Sample.pdf - Read/Download File

Financial Content Marketing: 2015 Benchmarks, Budgets - Dianomi
We are the UK's only content marketing agency ... The strategy gap ..... with the rush to own smaller gaps on digital screen, marketers overlook the fact that.
[ Financial-Content-Survey-Editions-Financial-2014.pdf - Read/Download File

Organizing for Content - Rebecca Lieb
Apr 25, 2013 ... Despite an overwhelming trend toward content marketing and the need ..... Social Media, WellPoint: “We need to fill a gap in content marketing.
[ 1304 Organizing for Content RL.pdf - Read/Download File

Content is Marketing Currency_final.docx - PMMI Media Group
Marketing content needs to focus on what prospects are buying instead of what companies ..... This is achieved by filling the content gap shown in the figure to ...
[ Content_Marketing_201.pdf - Read/Download File

Intranet Content Strategy + Training - Content Science
smoothly as The Coca-Cola Company's bottling, marketing, and selling. Since associates heavily rely ... Content Audit and Gap Analysis. Providing qualitative ...
[ cs_casestudy_cocacola.pdf - Read/Download File

content & commerce - Demandware
Oct 27, 2014 ... Source: 2014 B2C Content Marketing Trends–North America: Content .... Gap. Guess. H&M. J.Crew. Land's End. Levi's. Lucky Brand. PacSun.
[ RR_L2ContentAndCommerce_ENG.pdf - Read/Download File

Executive Summary What Pharma Marketers (Clients) Want
the Pharma/Publisher Gap for Better HCP Engagement ... Medical content providers are the bridge between pharma marketers and publishers, and must.
[ The Content Disconnect Whitepaper.pdf - Read/Download File

Epic Content Marketing - Meclabs
Joe Pulizzi. Founder. Content Marketing Institute ... Author, Epic Content Marketing. @JoePulizzi ... WHEN does he need to close this gap? • WHY should he ...
[ Lead_Gen_Summit_2013_Joe_Pulizzi.pdf - Read/Download File

Case Study Content Marketing Fuels eSalon's Rapid - Taboola
The company fills a gap in the ... Content marketing—educate consumers ... Content marketing proved hugely successful for eSalon and the business began to ...
[ eSalon case study-web.pdf - Read/Download File

Joe Pulizzi. Founder, Content Marketing Institute ... CONSULTATION. Content Marketing World .... WE DO IN AUDIO THAT. WOULD FILL A CONTENT GAP?
[ Add-on-Content-Strategies---Joe-Pulizzi.pdf - Read/Download File

how content marketing and native will drive a new era of - Digiday
often associated with native (39 percent), content marketing didn't lag too ... And that gap between display/search budgets and content marketing/ native is only ...
[ pulsepoint-SOTI-2.pdf - Read/Download File

Bridging the Gap Between Content and Commerce - neecom
5. What Gap? Bridging the Gap between. Content and Commerce. Commerce. Content. Marketing & Brand. Management. • Educate and connect with customers .
[ 2-Ducharme-NEECOM-Bridging-the-Gap-Between-Content-and-commerce-10-14Final.pdf - Read/Download File

2013 Lead Generation Marketing Effectiveness - Lenskold Group
Impact of Integrated Marketing Automation on Content Marketing ... significant gaps between this group and general marketers were in more advanced practices, ...
[ LenskoldGroup_Lead_Gen_Effectiveness_Report_2013.pdf - Read/Download File

Forrester Research: Bridge the Commerce/Content Divide - Acquia
Sep 26, 2014 ... The Issue: The Content and Commerce Divide. Commerce and digital marketing teams tell a familiar story. The commerce team launches an ...
[ 20140926-ds-forrester-research-commerce-content-0461.pdf - Read/Download File

Content Marketing In 2014 - Local Search Marketing
Local Content Marketing – The Future Of Multi-Location Brand Marketing. Local Internet .... Gap in Content Ownership – In a multi-location business, the national  ...
[ Content-Marketing-2014.pdf - Read/Download File

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