Sponsor hospitality at the Olympic Games: an analysis of the
Sponsor Hospitality at the Olympic. Games: An Analysis of the Implications for Tourism. Graham Brown*. School of Management, University of South Australia, ...
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THE OLYMPIC GAMES: A Bibliography - University of Technology
Particular Olympic Games are indicated by the host city name only. – eg. ...... G. ( 2007) Sponsor hospitality at the Olympic Games: an analysis of the implications.
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Using the Olympics to optimise tourism benefits - Centre d'Estudis
4.1.3 Sponsor relations programs . .... indication of the legacy that an Olympic Games will have left for its host country – a ... roads were built; the Sydney airport was expanded; and hotel room capacity in Sydney was .... with strategic leveraging, and concludes by considering the implications for economic analysis of Olympic.
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III – The economic impact of the Olympic Games - Drexel University
significant economic impact on the host city and, for the ... Olympic Games, tourism is the only activity .... development of global Olympic sponsorship deals.
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Using a Sport Event within Coordinated Destination Marketing
Brown, G., 2007. Sponsor hospitality at the Olympic Games: An analysis of the implications for tourism. International. Journal of Tourism Research, 9, 315-327.
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The worth of sport event sponsorship - Academic and Business
Regression analysis indicates that ... Keywords: sports sponsorship, sports marketing, event study, brand equity, sponsorship ... Coca-Cola spent $40 million to become an official sponsor of 1996 Olympic Games and an ... Then, discussion about research findings and implication are ... hospitality opportunities ( ADREVIEW).
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Managing Corporate Partner Relationships to Achieve - Rero Doc
4.4 Motivations for Corporations to Enter Into Olympic Sponsorship. .... Data collection included document analysis and interviews. Over 100 ..... Realizing that hosting an Olympic Games has a significant impact on the host city .... the Olympics, include hosting and hospitality opportunities, increased sales, media coverage,.
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A Study on the National Sponsors of the Athens 2004 Olympic Games
Leveraging Olympic Sponsorship Agreements: A Study on the National ... This figure is not surprising, given the fact that the Olympic Games provide a unique ...
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Managing Strategies at Beijing Olympic Catering Services Project
Jul 29, 2009 ... Key Words: Beijing Olympic Games, Catering Services, Strategy ... Brown (2007) and Hede (2005) addressed tourism implications of ..... Sponsor hospitality at the Olympic Games: An analysis of the implications for tourism.
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If you wish to write a Resource Guide, please do the following
Resource Guide to The Impact of Events, Hospitality, Leisure, Sport and Tourism Network, May 2007 ... used to analyze event impacts and guides readers through the range of impact .... (Graham Brown); Marketing a Candidature to Host the Olympic Games (Peter ..... Emerging issues in Olympic sponsorship: Implications for.
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Fighting Corruption in Sport SponSorShip and hoSpitality
sport sponsorship and sport related hospitality – they will create a truly level playing ... The attributes and attitudes of sport stars can have lasting effects on the values of our society ... as the Olympic Games, the FIFA World Cup™ tournaments and international championships ...... the analysis of the Sponsor's Sport Sponsor-.
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Sponsorship Program Protection Strategies for - Human Kinetics
of evolving sponsorship program protection strategies including: pre-event educa - tion and ... The 1996 Olympic Games in Atlanta will long be remembered for both the good .... Additional research, review of internal documents provided by event orga- .... implications for event organizers in seeking to prevent such tactics .
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Conference Proceedings(.pdf 178kb) - Bournemouth University
will work closely with the London Olympics to realise the Games across the city and have recently created a major events function ..... Olympic sponsor hospitality programs: maximising benefits ... Sport events' impacts and policy implications: the case of the ... Analysing research in event management: a content analysis.
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The Economic Impact of the Sydney Olympic Games - NSW Treasury
Nov 10, 1997 ... Economic Analysis at the University of Tasmania. ... economy, and the implications of Olympics demand shocks, is rather more complicated ...
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Sport and Event Tourism - TourismInsights
BOO, S. AND BUSSER, J.A. (2006), Impact analysis of a tourism festival on ... Sponsor hospitality at the Olympic Games: An analysis of the implications for.
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Technical Manual on Hospitality (November 2005) - Games Monitor
Rogge to analyse the current scale and scope of the Olympic Games and the Olympic .... The OGGI project allows for the IOC to measure the long-term implications of Games ... planning and implementation of the sponsor hospitality centre.
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Norman J. O'Reilly, B.Sc., MA, MBA, PhD, CPA/CGA
School of Hospitality and Tourism Management, Faculty of Business. • Teaching .... 2012: London Olympic Games – Sponsorship and Cityscape o Research project on site at Games – photo analysis of public sites o Budget: ..... Sponsorship: Implications for Evaluation”, Journal of Social Marketing, 4(1), 22- 37. 25. Knight, P.
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olympic games framework - Olympics
2.1.1 Balancing Olympic Games Requirements with City Legacy .... Games, all of which have direct effects on the economic and social well-being of nations.
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Changing the game - outlook for the global sports - PwC
years, such as the winter and summer Olympics, and the FIFA World Cup. ... revenues, sponsorship, media rights and ...... from the analysis, however, and the.
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Using the Olympics to optimise tourism benefits - Centre d'Estudis
4.1.3 Sponsor relations programs . ... “What is the return?” In the lead-up to the Olympic Games, there were two economic impact forecasts – the first (at the time of the ... expanded; and hotel room capacity in Sydney was increased by 25%. The city of .... considering the implications for economic analysis of Olympic effects.
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