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Effectively Incorporating Social Media: A Case Study on Coca-Cola
... to best use social media. Two case studies of beverage giant Coca-Cola are ... This paper explores the concept of social media and its users with a case study.
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Social Media Marketing in a Small Business: A Case Study
Jan 1, 2012 ... Social Media Marketing in a Small Business: A Case Study. Master of ... Graduate School Form 20. (Revised .... 21. 2.7.4. Empirical Studies .
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Trends in Higher Education Marketing, Recruitment, and Technology
within higher education marketing, enrollment, branding, and recruitment. .... particularly with social media and other emerging platforms, a recent survey by the ..... Institutions are making greater use of social media and digital platforms ..... 38 “Nontraditional Student Recruitment: Key Trends and Case Studies of Effective ...
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Apr 12, 2011 ... Over 30% of firms increased their digital marketing budget 0%-20% from the year ... email marketing is declining somewhat, the social media craze is .... Middle East, said it this way: “As the internet continues to evolve as a creative platform for ... the absence of business case / case studies around digital,.
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Digital Food Marketing to Children and Adolescents - IssueLab
of sophisticated online and social media marketing techniques, and the next few ... The report also presents four detailed case studies of recent and current ..... While our research has been informed by some key legal concepts, it is not a formal .... Online social networks are among the most popular digital media platforms ...
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How to Touch Emotions in the New Digital Era of Marketing
Aug 5, 2011 ... In this discussion paper we explore the new digital era of marketing ... can leverage various social media platforms and services to touch ... products and companies, and in which social networks have, in some cases, supplanted brand .... concept of permission marketing10, in which consumers volunteer to ...
[ Customer Communications Management in the New Digital Era January 2012.pdf - Read/Download File

Social Media Marketing – A case study of Saab Automobile AB - DiVA
First of all we would like to thank our case company Saab Automobile AB and our ... Keywords: Social media, marketing communication, Saab, marketing ...
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Social Media Platforms to Amplify Public Health Messages
the 20th century); and raising awareness and prompting action on women's heart ... Ogilvy is also a leader in the application of digital influence and social media ... Professional Studies in Public relations and Corporate Communications program . ... publicly-available public health and social marketing literature, strategies ...
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Revolutionized Marketing - School of Public and Environmental Affairs
Revolutionized Marketing: The Changing Scape of Marketing in the Digital ... technology continues to advance and new social media platforms develop, it is a social media marketing specialist's job to keep track of up-and-coming social media ..... The concept and delivery of customer service has changed drastically over ...
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Social media for internationalisation - Europa
Social media marketing easily facilitates all sorts of customer segmentation and targeting. 16. 4.3. ... Social media platforms allow companies to improve their.
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The Four C's Of Social Media For The C-Suite - Crimson Hexagon
group and brand popularity contest to a very serious digital marketing platform. As it does, it ... According to. Forrester Research, it is “the concept of turning social media data into .... recent case studies show that this can be done — today's C-level executive ... the top 20 forums for each of the two key audience segments.
[ CH_e-Book_Four_Cs_of_Social_Media.pdf - Read/Download File

Insurance in a digital world: the time is now - Forbes
apps); social media; cloud computing; analytics to mine business data and turn it into actionable insights; and digital platforms to interact and ... and distributors to sales and marketing, service fulfillment ... Case studies appear throughout the report to demonstrate the use of ..... higher proportion, 28%, spending 10%–20%.
[ Final_Report_Insurance_in_a_digital_world_15_october.pdf - Read/Download File

Small Business Case Studies - HubSpot
Small business owners are discovering that social media marketing is quickly ... outbound advertising platforms like the yellow pages, cable television ads, ... This initial step into digital marketing didn't go as well as the .... Employees: 20.
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Social Marketing Goes Multi-Platform - Downtown Boulder
Marketers warmed to the idea that using multiple social media channels ... Says Adam Brown, Director of the Office of Digital ... ongoing studies at the University of Massachusetts at Dartmouth's Center for ... In many cases, blog content is syndicated through .... concept that has sometimes created a quandary for corporate.
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Digital Storytelling for Social Impact - The Rockefeller Foundation
sions with thought leaders in entertainment media and news, brand strategy, technology, ... platform that provides strategic guidance, content, case studies and links to capacity building ... How can digital storytelling help social impact organizations advance their missions? .... high-level concepts that aren't as ..... Page 20 ...
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100 Content Marketing Examples - Content Marketing Institute
tomer testimonials and case studies. 2. ... The innovation is really in how we've integrated it with our other social media and .... Quite an enlightening concept! ... The Intuit Collaboratory is an open collaboration platform that asks .... Page 20 ... ZN is Zappos' digital magazine dedicated to sharing the latest fashion trends.
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CSR communication through online social media - Revista Latina de
Feb 4, 2011 ... the examination of the presence in online social platforms and the ... Responsibility communication, despite these social media offer ... that CSR was initially used as a good argument of marketing in corporate ..... confirmation of the presence or absence of the brands in environments 2.0, the case studies.
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Managing Customer Relationships in the Social Media Era
Feb 5, 2014 ... social media marketing initiatives, strategies for managing employees, ... With the rise of vast social networking platforms, the customer ... work (Zubcsek and Sarvary 2011) to case studies that illustrate ... Introducing the Concept of Social CRM ..... society or other relevant communities because digital media.
[ 5-Malthouse_Haenlein_Skiera_Wege_Zhang_2013_JIM_Managing-Customer-Relationships-in-the-Social-Media-Era.pdf - Read/Download File

Ethical Standards Advisory ESA-20 - Public Relations Society of
Social media, and its varying channels, is a defining element in today's culture, now ... platforms operating as multi-directional communication tools offer an ...
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Perspectives on Digital Business - McKinsey & Company
Over the past 20 years, we have heard frequent declarations that technology and ... broadcast venues and one-way websites to use social media and Web 2.0 tools ... Outsourcers. Business partners. Product development. Sales and marketing ...... we have assembled case studies of early movers in the big data realm (see ...
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Understanding Digital Marketing - Petra Christian University
Understanding digital marketing : marketing strategies for engaging the digital ... 20. Defining your digital marketing strategy. 22. Understanding the digital consumer ... Social media and online consumer engagement ... give you a concept of the scale of the online marketplace, the unfold- ..... As is so often the case, having a.
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Digital Media in Marketing | International Business | DIS – Danish
Digital Media in Marketing Project explores the impact technology has had on the ... latest tools in online advertising and social media available to even small ... The class will have the opportunity to work on business cases providing a 'real world' ... 35% Final Group Project – 15-20 min group presentation to Marketing Lion.
[ SP16-IB-CPH-Digital-Media-Marketing-Final_web.pdf - Read/Download File

When a shipping company creates transparency - AIVP
organizational blogging and social media in a corporate communication perspective ... user involvement and participation on the part of a company, in this case the ... learn strategy with a clear selection of purpose and social platform according to ... media are the means for any person to: publish digital content; provide and.
[ Caps12_Social Media_The Case of Maersk Line_AGERDAL-HJERMIND.pdf - Read/Download File

The Social Media Mandate for the Hotel Industry - Cognizant
available on social networking platforms, it is possible to locate ... to grow their digital footprints, or what we call the ... Cognizant 20-20 Insights ... “2012 and 2013 Social Media and Tourism Industry Statistics,” Stikky Media, February 2014, .... Five Applications of Social Media for Hotels. Figure 2. Marketing. Service. 1. 2. 1. 3.
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