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telecoms, media & entertainment outlook 2015 - Ovum
and media landscape will play out in 2015. This report comprises 12 .... Digital advertising. OTT video ..... some cases, this means lowering costs to expand the audience served. ..... of Netflix subscribers in the US and UK subscribe to some form of pay TV, which ..... In early October 2014 Orange France announced a.
[ Ovum_Telecoms_Media_and_Entertainment_Outlook_2015.pdf - Read/Download File

Cable News: Fact Sheet - Project for Excellence in Journalism
Apr 29, 2015 ... Center's Journalism Project examining the landscape of American ... Digital News-Audience Fact Sheet – Kenneth Olmstead, Research ..... mainly to a 5% decline in ad revenue, according to projections from SNL .... U.K.-based Daily Mail. ..... negative effect on Freedom's flagship publication, the Orange ...
[ FINAL-STATE-OF-THE-NEWS-MEDIA1.pdf - Read/Download File

Integrated Measurement in a Multi-Screen World - Nielsen
landscape. We offer ... audience and results of cross-media advertising—and propose ...... In Exhibit 16, the solid orange line represents the ad recall over.
[ Integrated-Measurement-Solutions_NielsenWP_102209.pdf - Read/Download File

Programmatic Trading - IAB Europe
2.3 Programmatic Trading Landscape: Key Markets and Key. Players. 3-7. 3. Operational ... RTB Marketplace - Real time audience buying that ends the use of media as proxy for a .... The UK advertising market has traditionally been buyer led. Media is ... the likes of Orange Advertising and Hi-Media moving first into. RTB.
[ IAB_Europe_Programmatic_Trading_White_Paper_July_2014_v2.pdf - Read/Download File

Internet Marketing Handbook Series - IAB UK
Imagine a cold, dark, static online landscape, let's ..... some ads can simply provide the online audience with all ..... Source: Orange reconnect Study 2006/07 .
[ IABguidetoonlinedisplayadvertising.pdf - Read/Download File

4 - Cadreon
the UK, Germany, France, Italy and Spain ... algorithms. Programmatic trading is quite simply the buying and selling of ad inventory in an automated fashion. It allows for .... Step 1: Targeting an Audience. Bid Range ...... The EMEA programmatic landscape is primarily ..... Place Media, Audience Square as well as Orange,.
[ MAGNA-GLOBAL-Programmatic-Intelligence-Report-Sept-2015.pdf - Read/Download File

Summary profiles of pay TV in France, Germany, Italy - Stakeholders
Dec 18, 2007 ... Value Partners profiling the pay TV industry landscapes for a number of countries , ... UK. Advertising. Consumer spending on pay TV. Licence fee. 6.7% .... ( audience share of 3%), the Canal Plus bouquet(1), and nine thematic .... IPTV operations rely on CanalSat for premium content (e.g. Orange takes its ...
[ annex9.pdf - Read/Download File

Value shifts in the TV and video ecosystem - Strategy - PwC
audiences' preferences and consumption habits stand to benefit by .... In the U.K., nonlinear video formats already account for nearly 20 percent of total video ...
[ Strategyand_2015-A-video-space-odyssey.pdf - Read/Download File

the media landscape - Federal Communications Commission
advertising revenue—and influence.10 But to hold that larger audience, they ... Between 1929 and 1941, newspaper ad revenue dropped 28 percent overall and ...... Beach Press Telegram, the Orange County Register, and papers in Burbank  ...
[ INoC-1-Newspapers.pdf - Read/Download File

Competition Issues in Television and Broadcasting - OECD
Apr 26, 2011 ... information on this topic to the attention of a wider audience. ...... The broadcasting landscape all over the world has been ... The Competition Commission in the UK, on the other hand, upon the referral ... is comparatively little evolution in broadcasting with respect to critical issues on content, advertising,.
[ TV-and-broadcasting2013.pdf - Read/Download File

Q3 2015 - Mindshare
Aug 12, 2015 ... reflects the modern media landscape more truthfully and we hope that ... audience levels remain static, underlining the need for advertisers to reach viewers through non-linear video ... UK GDP for Q2 2015 improved by a solid, if unspectacular ..... what once was 'Orange Wednesdays' (this ended when EE ...
[ TICKERTAPE AUTUMN 2015.pdf - Read/Download File

ADVERTISING Advertising and Promotion Communicating Brands
Acknowledgements. I am grateful to the advertising agencies in the UK, USA and Thailand ... It explains the book's intended audiences, aims and main assumptions. ..... Advertising pervades our cultural landscape, especially in urban settings ...
[ ADVERTISING Advertising and Promotion Communicating Brands.pdf - Read/Download File

Defining the Digital Services landscape for the Middle East - Deloitte
fundamental need to define the Digital Services landscape, which we are bringing to you in this report. ... Samsung. Orange. Motorola. Google. AdWords. Deloitte twofour54 t adreeb ...... enable advertisers to selectively segment TV audiences.
[ dtme_tmt_defining_the_digital_services.pdf - Read/Download File

advertising development in malaysia - Malaysian Communications
Global Advertising Landscape: Market and Trends. 5. Regional .... from audience reach to revenue opportunities as advertisers shift advertising spend to interactive ...... Source: “Exposure” by Orange UK, MobiAD News, November 2007.
[ Ad_Dev_Malaysia.pdf - Read/Download File

Mosaic UK brochure - Experian
2 | Mosaic | Behind every ... share of wallet. • Know your target audiences and ... Actionable consumer insight across all marketing channels. ..... properties (orange). ... houses within agricultural landscapes. C13.
[ mosaic_uk_brochure.pdf - Read/Download File

Mobile: The Relationship Channel (version 4.4) - Mobile Marketing
The current landscape and best practices, to highlight the tools and enablers of mobile ... In the UK alone, 39% of the total UK mobile population conducts shopping activities on their ..... is a responsive audience that will click, download or SMS. .... The simple concept is based on a free cinema ticket to any Orange customer.
[ mobile-the-relationship-channel.pdf - Read/Download File

digital trends for the travel industry in 2015 and beyond - e3 Media
As the landscape of the travel industry continues to shift and flex around ... technology and the Millennial audience are behind self-service, DIY travel, ..... ABOUT e3 e3 is one of the UK's most awarded independent digital marketing agencies, ... We work with globally recognised brands including Kia, Royal Navy, Orange.
[ Travel_Trends_Whitepaper_2015.pdf - Read/Download File

The IAB Digital Mixology Playbook
Commissioned by the Interactive Advertising Bureau (IAB) ... Who'd have thought that adding orange to vodka, citrus to rum, or honey to ... to gauge the landscape and how to perform in it, accelerating more change over the next few years ... drinking age of 21; 71.6% of its audience, no matter what medium, must be over 21.
[ IABMixologydigitalcopy.pdf - Read/Download File

Sustaining success in the digital era - Accenture
Dec 10, 2015 ... technology and business landscape evolve at a blistering pace. As consumers ... 1
[ Accenture-New-Challenges-Cable-Operators.pdf - Read/Download File

The digital era business landscape - Temenos
in London last November. What started as .... sheet to reach a new audience, buying platforms such as. and ..... on a computer display, digital is not a sector of advertising but ..... The latter has been done with Orange and mBank ...
[ temenos_balance_sheet_paper_wp1603fd.pdf - Read/Download File

Advanced TV services for all, available now with Hybrid - Eutelsat
This paper, produced by Idate in partnership with Eutelsat and Orange ... broadcasting for homogeneous, live, quality TV available simultaneously to a large audience. ... Hybrid TV solutions are proving their value in any national broadcast landscape. ..... Freesat is a free satellite TV platform launched in May 2008 in the UK.
[ Hybrid-TV-White-Paper-iDate-Eutelsat-Orange.pdf - Read/Download File

Highways England Visual identity guidelines -
Jul 1, 2015 ... Highways England logo at the bottom of marketing/campaign materials. All .... Asset 4 – Wide landscape banner (3 part element). Asset 3 ...
[ N150213_-_Highways_England_Visual_Identity_Version_1.1_July_2015.pdf - Read/Download File

Conversational Advertising - mobileSQUARED
Conversational Advertising is the agreed messaging-based communication between the ... service in the UK is defunct, the platform was acquired by Orange, and the ..... television viewers and the live audience in Times Square to text in their hopes and ... world's largest advertising market, make it a very fertile landscape for ...
[ Conversational-Advertising_SinglePoint_2010.pdf - Read/Download File

Europe Digital Future in Focus 2013 - RIS
Mar 1, 2013 ... landscape, comScore has created this report, that provides an analysis ... of the EU online audience with nearly 8 in 10 internet ... analysed, UK consumers spent the most time online ... Digital Advertising. 43 ...... Orange Sites.
[ 13645560052013_europe_digital_future_in_focus.pdf - Read/Download File

romania - Media Factbook
In putting together the Media Fact Book we have used audience data .... portfolio has always been one of the strongest in the market - Orange, Johnson&Johnson, ... Initiative Romania is part of a bigger family of advertising and media ... Media Landscape – quarterly analysis of the media market; ...... and then in UK (Sept.) ...
[ MFB2010.pdf - Read/Download File

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