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Informational vs. Emotional Appeals of Logo Design in Influencing
Informational vs. Emotional Appeals of Logo. Design in Influencing Purchase Intentions for. Plant-factory-produced Vegetables. Zhenwei You*1, Xiaofan Zhang2 ...
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The Effects of Materialism, Brand Image, and Ad Appeal Type on Ad
The creation and preservation of brand image is done via avenues such as .... Weinberger 2003); emotional versus informational (e.g., Stout, Homer, and Lui 1990); and .... Official brand logos are purposefully missing. ..... affecting both likelihood of purchase and overall brand attitude as a covariate, and brand image .
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Emotion, Dilution, and the Trademark Consumer - Berkeley Law
Sep 3, 2008 ... Laura R. Bradford, Emotion, Dilution, and the Trademark Consumer, 23 Berkeley Tech. .... determine the purchasing decision, regardless of whether we ... Lerner, The Role of Affect in Decision Making, in HANDBOOK OF .... marks, but has focused on preserving informational clarity in the marketplace.
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Experience Marketing - Columbia Business School
ential attributes are processed and whether experiences are rational. Practical frameworks for .... influence on attitude and arousal but in terms of the full range of pos- .... “relate.” According to Schmitt, “sense marketing” appeals to consumers' ..... stituent stimuli that evoke experiences (names, logos, designs, store elements  ...
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high informational versus low informational advertising appeals
informational appeals for the same brands of beer and automobiles were shown to 67 subjects in an experi— mental design. The results of ... elicitation of a positive emotional state in the .... any exposure from one ad might influence purchase.
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Factors Influence on Packaging Design in an Impulse Consumer
Nov 30, 2015 ... Purchasing Behavior: A Case Study of Doritos Pack ... For instance, “packaging design appeals consumer's attention to a special ... It is immediately obvious the figure shows the two sorts of packaging design: visual and informational. ... cards to analyse the reader's physiological, and exactly emotional.
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The brand attitude formation process of emotional and informational
execution designed to appeal to the receiver's emotions by using drama ... We anticipate that informational vs. emotional ad formats ... involvement in a purchase decision or product category is .... As noted above, informational ads can influence feelings ... novel company name and logo. ... Subjects, design and procedures.
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Rational-Versus Emotional-Focused Websites: The Case of Boutique Hotels. Journal ... more creative use of multimedia, enhancing the use of emotional appeals in the design of ... may influence the two different types of advertising appeals and purchase intention. This ...... informational content of services advertisements.
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study attempts to understand which executional cues of video ads influence the ... the brand does not purchase additional services, the exposure of the video ... However, creating video ads that stimulate sharing seems to be difficult, ... We find that uplifting emotional appeals (inspiration, warmth, amusement and excitement).
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A Positive Attitude-Ad-Brand Relationship By Customising - Anzmac
customising banner advertisement design in terms of users' need for cognition ... of attitude toward the advertisement influence the desired exposure to interactive ... purchase, but use a simple heuristic to screen the brands to a smaller ... informational versus emotional appeal, low, medium or high animation) in relation to.
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English (pdf) - SciELO
Key words: consumer decision; interpersonal influence; online communities. .... explored the role of online communities in value creation (e.g. Schau et al., 2009) , the ... through informational influence, normative acquiescence, and the influence ...... credible support (logos), or appealing to the emotions of other participants.
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pdf download - European Advertising Academy
Jun 27, 2013 ... has expertise on the factors influencing consumers in each unique season and year, ... ROLE OF INFORMATIONAL UTILITY AND EMOTIONAL APPEAL .... MESSAGES AFFECT BRAND ATTITUDE AND BUYING INTENTION ... An experimental study tested effects of logo redesigns on brand recognition ...
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How Consumer behavioris Affected by “Sight” and - Global Journals
reconsider the strategy before creating promotions. Some of ... Although the purchasing power of children is .... uses emotional appeal to influence the consumers (Mahapatra, 2012). .... logo of the brand or even the announcement from the .... advertisements can either be informational or emotional ... Informational Vs.
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View/Open - Oregon State University
May 29, 2013 ... Jennifer J. Lee for the degree of Master of Arts in Design and ... high awareness brands' logos and the other was exposed to low ... informational and positive emotional ads, brand name recall was ..... versus emotional ('feeling') appeals. ..... Attitude toward the brand, engagement, and purchase intention ...
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Theory and Principles of Public Communication - Sage Publications
ment of a coherent set of strategies and implement the campaign by creating ... is enhanced by understanding cognitive processes that control danger versus emotional .... secondary target audiences who can 1) exert interpersonal influence on focal .... campaigns present persuasion appeals emphasizing reasons why the ...
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Packaging in a Market Economy - British Brands Group
Jun 28, 2012 ... Packaging influencing consumers' purchase decisions ... distinctive designs and on-pack communication in the form of logos, ... If consumers are informed, rational and confident then they can ..... retailer private-label brands with mass market appeal as well as a ..... which is transferred with informational.
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Packaging and purchase decisions - ResearchGate
The critical importance of packaging design is growing in such ... packaging elements that influence purchase decisions. .... elements, which evoke more of an emotional response. ... Simply taking the colors of a particular logo, package, or ... Different sizes also appeal to consumers with somewhat different involvement.
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Managing Brand Equity
ship between a brand and a consumer is to create an appealing brand ... in more refined ways with added values satisfying both emotional and function- ... the brand name, its logo, design, packaging, advertising or name recognition. ...... that a well-established brand name provides can influence purchase behaviour.
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Repositorio Institucional de la Universidad AutСnoma de Madrid
of brand personality, Aaker (1997) established a 42-item scale by creating a list of 309 .... features, about which consumers make logical and objective purchase ... expressive stimuli are those attributes that have little to do with factual appeals, and ... informational versus transformational strategies, and informational versus  ...
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Effects of Country Variables on Brand Strength: Moderating by - ijtef
A 2╳2╳4 research design ((Taiwan/China) ╳ (high-involvement products and ... effects on consumers' brand choice and purchase decisions. [4]-[7]. Martin and ...
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