The SOCO Scale: A Measure of the Customer Orientation of
customer-oriented selling and the factors influencing the extent to which ... The concept of customer orientation in salespeople is defined, a scale is devel- oped to measure the degree ..... A principal axes factor analysis, with squared multiple ...
[ JMR1982-3-343.pdf - Read/Download File
Competitive Intensity as a Moderator in Customer Orientation
Customer orientation has been said to involve the analysis of customers' needs, and ... Competitive intensity is one of the factors contributing to environmental ...
[ competitive-intensity-as-a-moderator-in-customer-orientation-performance-relationship-in-nigeria-2162-6359-2-125.pdf - Read/Download File
When does salespeople's customer orientation lead to - NUI Galway
Sep 22, 2010 ... in their recent meta-analysis, there is still no answer to a question ... impact of context factors in customer orientation research. As customer ...
[ homburg_et_al_2011.pdf - Read/Download File
Customer Orientation and Firm Performance - Canadian Center of
The study examines the relationship between customer orientation and firm ..... item-to-total correlation and an exploratory factor analysis, and some of the items ...
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Customer orientation of service employees - Marketing Center Münster
employees' customer orientation has on key service marketing constructs is .... confirmatory factor analysis, the “need to communicate” dimension was not found ...
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Factors Affecting Customer Orientation in Iranian Hospitals
The present study aims to identify the main factors of customer orientation in Iranian ... The findings of the study showed two factors after factor analysis; namely, ...
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Market Orientation Critical Success Factors of Malaysian - Core
The customer orientation perspective suggested that customer orientation and market .... Factor analysis was also employed to investigate the critical success.
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Understanding Proactive Customer Orientation - Universität St.Gallen
Patterns of Market-Based Innovations: Cluster Analysis . .... factors that moderate the effects of proactive customer orientation, and (3) a qualitative study ...
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Developing customer orientation among service employees - Springer
A conceptual framework is proposed that considers the customer orientation of ... “The Robustness of LISREL Against Small Sample Sizes in Factor Analysis ...
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CRM/Social Media Technology: Impact on Customer Orientation
oriented technology, customer orientation, and sales performance. ..... Principle component factor analysis with varimax rotation was used to evaluate ...
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The Synergistic Impact of Customer Orientation and - irmbr
Variables to be examined in this study are customer orientation, information, ..... removed from the next test (factor analysis testing) and original research also.
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Individual Factors that Predict Customer-Orientation - UKM
they expect life insurance agents to analyze their personal and family needs ... many customer-orientation behaviour studies is individual factors. According.
[ Jp24-06.pdf - Read/Download File
(OCB) Toward Customer-orientation - ScienceDirect
Nov 4, 2012 ... Literature review 2.1 Customer-orientation Now days the most of corporations .... In this research, by using first-order exploratory factor analysis ...
[ 1-s2.0-S1877042812046824-main.pdf?_tid=21f759cc-c84e-11e4-a444-00000aab0f02&acdnat=1426120043_4511813b33b30e87abc1c0c8434adfdc - Read/Download File
When does customer orientation pay off? A configurational analysis
The benefits and drawbacks of customer orientation are heavily debated in the .... that allows for an analysis of how different causal factors such as orientations,.
[ Frambach Fiss Ingenbleek.pdf - Read/Download File
Full Text - Idosi
of these, two factors (customer-orientation and organizational citizenship behavior) ... analysis (CFA) distributed among 87 nurses as sample in a nursing home.
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Market Orientation as a Strategic Driver of Individual - JGBM
This study also examines the outcomes of individual customer orientation. ... factor analysis (Joreskog and Sorbom 1993) was used to estimate the model ...
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How critical is internal customer orientation to market - CiteSeerX
resources are critical to building an internal customer orientation and consequently, a market .... researchers and according to confirmatory factor analysis.
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Investigating the Impact of Internal Marketing on Customer
relationship between customer orientation and organizational commitment is significant .... The results of confirmatory factor analysis are indicated in table 1.
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Customer Orientation as a Mediator of the Influence of Locus of
conducting a customer orientation analysis in a retail setting; second, by proposing an .... To confirm the factor structure of customer orientation in our study, we.
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CUSTOMER ORIENTATION AND CUSTOMER SELECTION Andre
customer orientation, buyer-seller relationship and firm's requirement about the foreign .... Factor analysis was used to determine which items of the customer ...
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