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Making Sense of Advertisements - History Matters
Advertisements are all around us today and have been for a long time; advertising- ... Yet studying advertisements as historical sources can also be ... Usually advertising attempts to persuade its audience to purchase a good or a service. .... prominent campaign a generation ago for a now-forgotten cigarette brand featuring.
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Understanding the Effectiveness of Video Ads: A - Akamai
rics that are tracked that attempt to measure the response ... While the video ad industry is yet to evolve a consensus on how to integrate ... video. We now list our specific key contributions below. ... using a quasi-experiment, we show that longer ads are in fact less ... ably higher ad completion rates than one-time visitors to.
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The impact of Internet technologies: Search - McKinsey & Company
Online search technology is barely 20 years old, yet it has profoundly changed how we behave and get ... Until now, attempts to indicate the worth of search.
[ Value-of-search.pdf - Read/Download File

Product placement effectiveness: revisited and renewed
impact the effectiveness of product placement, the downside of using product placement, and the .... Most product placements are for consumer products, yet ... 2010) Some 75% of U.S. prime-time network shows use product placements. ... Another area of growing product placements is placed-based video ads in stores, .
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Viral advertising: Enabling your consumers to - HBS People Space
intrusive persuasion attempts. ... now have the possibility of casting ads online free of charge. ... video ad to go viral, consumers first need to view and ... more people 'zap out' each additional time the brand ... Using computer simulations and lab experiments we ... Yet, as in most advertising research, there is a trade- off.
[ Viral_ads_research_summary.pdf - Read/Download File

From TV to Web: Content Strategies for Ads That Drive Online Sales
browsing the Internet, playing a video game, instant messaging ... tention, companies began using ads focused on ... amount of ad time spent on entertainment in- creased an ... consumers now pay less attention to advertis- ing . ... But don't write off TV advertising yet! It is .... logic behind these ads is that they attempt to stir.
[ Teixeira (2014), Strategies for TV ads to Drive Online Sales, IESE Insight_11f639d0-b73e-43a9-8e6d-255ff606ceba.pdf - Read/Download File

How the Internet Has Revolutionized Video Marketing
globe a simple, yet highly effective way to reach the masses. ... Online video advertisement is the use of various forms of video by businesses to market a.
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Advertising on Social Networking Websites - ScholarlyCommons
May 1, 2008 ... are important to businesses as an advertising medium and attempt to review the current advertising .... not yet seen in any other advertising medium. .... users spend more time on MySpace than on the other two websites. .... He put together a thirty-second video clip using images and video clips taken from.
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Children as Consumers: Advertising and Marketing - Princeton
games. All these marketing strategies, says Calvert, make children younger than eight especially vulner- ... constant over time.7 But marketers are now directing ... campaigns using both television and newer ... marketers attempt to conceal the intent of an ... Online video games with subtle or overt commercial messages.
[ 18_01_09.pdf - Read/Download File

Why, When and How Much to Entertain Consumers - Affectiva
Recently, advertisers have been attempting to create ads with ever increasing ... passed the optimal level by dedicating too much of the ad time to entertain the ..... beverage brands, to reduce the duration of the study yet still allow for ads of .... dynamic role of joy and surprise on engagement to Internet video ads using a ...
[ Entertainment_effects_on_Purchase_Funnel.pdf - Read/Download File

deuterium isotope effects on hydrogen bonding - Publications of the
aspects of deuterium isotope effects on hydrogen bonding have been discussed. The d e u t e r i ~ ~ n ~ isotope effects are found to vary markedly with the ...
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Why are bonds to deuterium harder to break than bonds to hydrogen
6 Aug 2014 ... Kinetic isotope effect, better known as the Isotope effect is what happens when different isotopes of the same element lead to different chemical ...
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Deuterium Isotope Effects during Carbon–Hydrogen Bond Cleavage
6 Jul 2001 ... Abstract. His-172 and Tyr-169 are components of a triad in the active site of trimethylamine dehydrogenase (TMADH) comprising Asp-267, ...
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A Deuterated Mouse: Isotopes and Phys. Org. | I Can Has Science?
16 May 2011 ... The reason that bonds involving deuterium break slower than those involving hydrogen has to do with a concept called a kinetic isotope effect ...
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Introduction to IR Spectra
Chemical bonds in different environments will absorb varying intensities and at ... heavier atoms (deuterium vs. hydrogen) will cause attached bonds to absorb at ...
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Isotopes of Hydrogen - Boundless
Hydrogen has three naturally occurring isotopes: protium, deuterium and tritium. ... The H–H bond is one of the strongest bonds in nature, with a bond ...
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Proton Quantum Tunnelling in Hydrogen Bonds: Influence on
29 Oct 2015 ... Hydrogen bonds in water ice. And this got me thinking about 'heavy ice', i.e. solid deuterium oxide ( D 2 O ). The tunnelling intensity, all other ...
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Hydroxyl Radical-Induced Hydrogen/Deuterium Exchange in - jstor
Hydrogen/Deuterium Exchange in Amino Acid Carbon-Hy- drogen Bonds. Radiat . ... exchange in carbon-hydrogen bonds of amino acids. When the solution is ...
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Trans-hydrogen bond deuterium isotope effects of A:T - Springer
Trans-hydrogen bond deuterium isotope effects of A:T base pairs in DNA. Ioannis Vakonakis & Andy C. LiWang. ∗. Department of Biochemistry & Biophysics, ...
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Hydrogen bonding and equilibrium isotope enrichment in histidine
We have measured deuterium/hydrogen fractionation in three histidine- containing proteins, ecHPr, ecHPr mutant S31A, and bsHPr, and in random coil peptides ...
[ nsb0696-522.html - Read/Download File

Relative Stability of Hydrogen and Deuterium Bonds - Journal of the
14 Feb 1996 ... Relative Stability of Hydrogen and Deuterium Bonds ... The lower energy of a H bond as compared to a D bond is observed as well in the ...
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Effect of Deuteration on Hydrogen Bonds - (RSC) Publishing
Deuterium bond energies may be lower than hydrogen bond energies only for ... Deuteration can affect the “ strength ” of hydrogen bonds in terms of the force.
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Heavy water - Wikipedia, the free encyclopedia
Heavy water is a form of water that contains a larger than normal amount of the hydrogen ... 2O, but also some hydrogen-deuterium oxide (HDO) and a smaller number of ordinary hydrogen oxide H ... This difference increases the strength of water's hydrogen-oxygen bonds, and this in turn is enough to cause differences that ...
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Deuterium - Wikipedia, the free encyclopedia
Deuterium is one of two stable isotopes of hydrogen. The nucleus of deuterium, called a ..... due to the large difference in IR absorption frequency seen in the vibration of a chemical bond containing deuterium, versus light hydrogen. The two ...
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Differences in the Hydrogen and Deuterium Bonds - International
11 Aug 2008 ... Differences in equilibrium properties of hydrogen- and deuterium-bonded systems are considered. The potential energy surface is assumed to ...
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H/D Isotope Effects in Hydrogen Bonded Systems -
16 Apr 2013 ... dielectric properties of hydrogen bond except the isotope effect on the ... One should emphasize here that almost as a rule the deuterated ...
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Hydrogen bonding monitored by deuterium isotope effects on - NCBI
Hydrogen bonding monitored by deuterium isotope effects on carbonyl 13C chemical shift in BPTI: intra-residue hydrogen bonds in antiparallel beta-sheet.
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DEUTERIUM ISOTOPE EFFECTS ON HYDROGEN BONDING ... The deuterium isotope effects are found to vary markedly with the basicity of the donor and the ...
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Proton and deuterium NMR of hydrogen bonds: Relationship
The difference in chemical shift between hydrogen bonded protons and deuterons has been examined both theoretically and experimentally. It is shown that ...
[ 0009261476802643 - Read/Download File

A quantum theory of hydrogen bonds | London Centre for
Deuterium is the most common isotope of H and when H-bonds involve deuterium rather than H something strange happens: some get longer, some get shorter ...
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