Download PDF - Marketing Management Association
and services to their customers and target market. To this end, it is essential for ....
customers in assessing service quality. ... for service quality and business
performance is .... 2006), banks must evaluate their personnel's perceptions of
these services for ... McMulloch, Frantz, Geringer and Minor 2002) ...... McGraw-
[ MMJ-2010-Spring-Vol20-Issue1-Pinar-Eser-Strasser-pp87-104.pdf - Read/Download File
Using Mystery Shopping to Compare the Service Quality of Banks in
Department of Business Administration, Baskent University, Ankara, Turkey ....
upon the view that the customer's assessment of service quality can be con- ...
ing in 1908, the banks in Turkey enjoyed a protected market with virtually no ......
Ball, D. A., McCulloch, W. H. Jr., Frantz, P. L., Geringer, J. M., & Minor, M. S. (2002
[ 918040389.pdf - Read/Download File